KDnuggets Home » News » 2009 » Dec » Features » Poll: Top Data Mining Applications in 2009  ( < Prev | 09:n26 | Next > )
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Poll Results: Top Industries for Data Mining Applications

          

CRM analytics and Banking still lead; Social Network analysis shows the largest gain.

The last KDnuggets Poll asked:
Industries / Fields where you applied Data Mining in 2009

The top 5 industries were

CRM/ consumer analytics (59) 32.8%
Banking (44) 24.4%
Direct Marketing/ Fundraising (29) 16.1%
Credit Scoring (28) 15.6%
Telecom / Cable (26) 14.4%

Comparing the results with a similar 2008 Poll, we see that the top applications were relatively stable.

  1. CRM/consumer analytics is still No 1, but with a smaller share (33% in 2009 vs 38% in 2008)
  2. Banking is still number 2 (24% vs 32%)
  3. Direct Marketing/ Fundraising moved to third place (16% vs 14%)

The greatest gaining industry was Social Networks, up from 1.9% in 2008 to 7.8% in 2009 ( 317% increase)

See full results and analysis at

Industries / Fields where you applied Data Mining in 2009

Comments

GregoryPS
Part of the change is due to this poll running for a longer time and perhaps attracting wider, more diverse audience


KDnuggets Home » News » 2009 » Dec » Features » Poll: Top Data Mining Applications in 2009  ( < Prev | 09:n26 | Next > )

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