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Today, companies use to keep Customer Relationship Management (CRM) and WEB totally separated in terms of systems, organization and processes. CRM happens in the "big strategic IT corner" while WEB is rather placed in the "tactical highly technical corner". These departments do not talk a lot to each other. Due to the lack of "cross-talk" there are practically no synergy effects arising from a combination of the CRM and WEB worlds. Offline customer data and online web data are not used to enrich each other, leaving a huge leverage potential on the floor.
Our solution combines online and offline data to enrich visitor and customer profiles to enhance web user interactions on one hand and customer interaction via traditional channels such as call center, email, sales reps, etc. on the other hand. As a result, we end up with an extended customer profile which enables personalization of customer interactions to unprecedented levels.
FinWEB merges online with offline data on a customer and (anonymous) visitor level. This allows to personalize web interactions by delivering the right messages, products, banners, etc. to the right web site visitors and to generate new customer intelligence based on visitors' web behavior. The latter is highly relevant for optimizing customer interactions via traditional customer contact channels.
By adopting FinWEB, companies maximize the impact of the web-channel. A lot more is learnt about customer needs and wishes by taking into account their web behaviors. FinWEB turns the web into a truly personalized lead generation channel, that measurably contributes to acquisition of new customers, cross-selling to existing customers and retain them longer to maximize customer lifetime value.
This solution has been especially designed for companies already disposing of a reasonable amount of CRM data, owning one or more web portals not only for promoting their products and services, but also for offering web based self services such as online shops or online banking. Companies likely to profit from the presented solution are banks, telecommunication providers, insurances, retail shops with a web based sales channel presence, and pure e-commerce providers.
About FinScore S.A.
FinScore S.A. is a Swiss provider of software and professional services. We help customers increase profitability by effectively leveraging analytics, reporting, and technology for high-value business decisions based on facts obtained from analysis of massive business data.
More information about FinWEB
FinScore S.A.
Chemin de la Rueyre 116-118
1020 Renens
Switzerland
+ 41 (0) 21 647 77 13
info@finscore.com
www.finscore.com