Former Yahoo execs launch nPario analytics

The company wants to help clients better understand and market consumer commercial intent through optimal data management and data mining products and services.

Former Yahoo Execs Launch nPario To Help Companies Understand Consumers

TechCrunch, by Robin Wauters, Mar 17, 2010.

A new startup dubbed nPario and formed by ex-Yahoo and SAS executives opened its business operations today. The company essentially wants to help clients better understand and market consumer commercial intent through optimal data management and data mining products and services.

The company is led by former senior Yahoo executives Bassel Ojjeh (he left the Sunnyvale company in November 2009) and Krishna Uppala, and former SAS executive Basel Tutunji. According to a regulatory filing, the Palo Alto startup recently raised $300,000 in seed funding.

The company's website is pretty scarce on details, but according to the release nPario will deliver data solutions that allow companies to increase their revenue by acting upon consumer behavior insights.

In the words of Ojjeh, founder, president and CEO of nPario:

The digital world gives us an unprecedented opportunity to identify and understand the commercial intent of consumers in order to deliver the right message or product. At nPario, we believe that organizations stand to boost revenue by more than 10% if they harness the power of consumer intent.
Our goal is to provide our customers with a comprehensive set of data products that focus on the vast amount of commercial behavior data and generate immediate impact to their business and revenue.

The new firm is based in Palo Alto, California.

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