Bentley University Virtual Analytics Symposium,
May 6, 11:30-1:30 ET

The Importance of Measuring the Right Thing. It is often said that you can only manage what you can measure. An unfortunate corollary is that managers tend to only manage whatever happens to be measured. In this talk I discuss several possible metrics for measuring the effectiveness of a recommendation system for web retailers and the unfortunate consequences of choosing the wrong one

Speaker: Michael J. A. Berry Founder of Data Miners and adjunct professor at The Carroll School of Management at Boston College

Please join us for the last meeting of the Bentley University Virtual Analytics Symposium for this academic year, and bring your data mining books authored by Michael to be autographed! The talk will be from 11:30 to 12:30 EST and will be followed by a reception. Please let me know ( dhaughton@bentley.edu ) if you are planning to attend, and whether you will attend in person or remotely. Looking forward to seeing you there! All the best, Dominique