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Avinash Kaushik on Web Analytics 101


 
  
There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. So in this short post let's try and see if we can fix this really basic problem.


AvinashOccam's Razor Blog, by Avinash Kaushik, 19 Apr 2010

Web Analytics 101:
Definitions:
Goals, Metrics,
KPIs, Dimensions, Targets

It is surprising how often these "simple" things come up.

  • "What is the difference between a metric and a key performance indicator (KPI)?"
  • "What is a dimension in analytics?"
  • "What is segmentation?"
  • "Are goals metrics?"
And many more.

Progress and Objectives There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. So in this short post let's try and see if we can fix this really basic problem.

Definitions and standard perspectives on these terms will be covered in this post:
1. Business Objectives
2. Goals
3. Metrics
4. Key Performance Indicators
5. Targets
6. Dimensions
7. Segments

A standard definition will be provided, but more than that my hope is to solidify your understanding with concrete examples and pictures.

The post will end with a "Web Analytics Measurement Framework" - a very lofty name for something that will help you put your understanding of this post into practice.

Read more.


KDnuggets Home » News » 2010 » Apr » Publications » Web Analytics 101  ( < Prev | 10:n09 | Next > )