Google releases add-on to block its own analytics

Stung by privacy concerns, Google has released a new add-on designed to block the information captured for Web sites that use its own Analytics service.

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Stung by a laundry list of privacy concerns, Google has released a new add-on designed to block the information captured for Web sites that use its own Analytics service.

The new Google Analytics opt-out browser add-on stops the flow of certain data from your PC whenever you visit a site that uses Google Analytics. Web sites insert Google Analytics' JavaScript code into their pages to capture the IP address, browser version, operating system, ISP, and similar items from visiting PCs. That data is sent to Google and then accessible through a Web site's free Google Analytics (GA) account.

The beta version of the new opt-out add-on works with Internet Explorer, Firefox, and Chrome.

To further address privacy issues, Google has released a new tweak to GA's JavaScript that lets Web site owners anonymize visiting IP addresses sent to Google

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