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Duncan Watts is a social media scientist. Watts, the director of Yahoo's Human Social Dynamics Group, gave a presentation at the Mashable Media Summit where he talked about the academic and scientific approach to researching social networks and social communications.
In this video, Watts shows examples of some of the social science experiments that Yahoo has undertaken over the last decade. The presentation is a really interesting look at much of the actual research, development and science that goes into monitoring social networks, with the goal of having a better understanding about how these systems work so that those tools and networks can be improved.
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