July 1, 2010, M-Factor.com
SAN MATEO, Calif. and LONDON, United Kingdom - M-Factor, Inc. the premier provider of predictive analytics software for marketing and trade promotions investment management, has been awarded a patent for the core technology underlying their Predictive Analytics Platform from the US Patent and Trademark Office.
The patent covers the M-Factor PrOLAP® Predictive Analytics Server which is a uniquely scalable and adaptable scenario analysis system. This system, allows businesses to use data generated by mathematical models side by side with historical data from a variety of sources to report on the past, present and future in a seamless manner. It allows companies to do sophisticated post-event analysis, what-if analysis and war-gaming at a level of breadth and depth not available before. M-Factor currently offers software applications focused on Marketing Investment Management, Trade Promotion Planning and Pricing based on this technology.
M-Factor has previously been awarded a patent on tools and methods for building and updating models that forecast consumer demand. This previously patented technology delivers predictive demand models that accurately reflect current market conditions as the marketing environment changes with an unparalleled level of model quality and flexibility. Two of the key components of the M-Factor Predictive Analytics Platform are now patented, providing M-Factor customers with a true competitive advantage.