Recession has cut expectations, but innovation and cloud interest should keep market steady, according to IDC
Recession has cut expectations, but innovation and cloud interest should keep market steady, according to IDC
Information Management Online, October 8, 2010, Justin Kern
October 8, 2010 - Although expectations have dampened with a down economy, interest and investment in business analytics should grow by 7 percent per year through 2014, according to an annual report from the International Data Corporation.
But integral to maintaining that interest - especially with the recent explosion of attention to cloud computing and Software-as-a-Service - is to steer more money into innovation, said Dan Vesset, IDC vice president of business analytics research and the lead analyst on the report.
In "Worldwide Business Analytics Software 2010-2014 Forecast and 2009 Vendor Shares," IDC analysts cut predicted expansion in business intelligence and analytics markets by about 3 percent from a similar review from 2008. However, mainstream acceptance of analytics as a business tool, particularly by top-level executives, has kept the industry in the black during the recession, says Vesset.
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