Rapid Insight in Top Three in Direct Marketing Association 2010 Analytic Challenge

Rapid Insight Inc., a global leader in predictive analytics software was announced to be a top three finalist in the 2010 DMA Analytics Challenge, a predictive modeling competition sponsored by the DMA Analytic Council and CAC Group, Inc. [The task was to build the best targeting solution for lapsed donor segments.]

In its fifth year running, companies from across the globe competed in this year's analytic challenge. Teams ranged from analytic software companies to professional services firms, and team sizes consisted of up to fifteen analysts. Entering with a single person and building the model in less than a day, Rapid Insight placed in the top three by building one of the competition's highest performing models.

To place in the top of the competition, Rapid Insight Inc.'s own technology was used to quickly build the finalist model. "Predictive modeling] is actually much simpler than many people believe it to be," says Mike Laracy, President and Founder of Rapid Insight Inc. "It's about being able to create good variables from the data, quickly narrowing it down to the predictive variables, and having software that enables you to focus on the analytic problem instead of complex programming,"

By automating the predictive modeling process and making data easy to work with, Rapid Insight software users are able to build predictive models and perform analyses in a fraction of the time that it takes with conventional software tools. With hundreds of clients using Rapid Insight software technology, customers are solving analytic problems in Direct Marketing, Higher Education, Healthcare, Biopharmaceuticals, Non-Profit, and general business.

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The winner of DMA analytics challenge was DataLab USA, with

Alliance Data in second place.