New Twitter Search Tool Gives Marketers Insight into User Communities
Mashable, Jennifer Van Grove, Dec 2, 2010
Social media analytics company PeopleBrowsr has launched its social search product ReSearch.ly. The new tool is designed to help brand managers and marketers find the 1% of Twitter users that matter most to them.
ReSearch.ly, at its core, is a Twitter search engine - albeit one that offers a few heretofore unseen search features to give brands insight into micro or niche Twitter communities.
The product allows users to search tweets around specified keywords. Once a search is initiated, tweets are shown in the left-hand portion of the application and users can filter the stream to show tweets from followers or those following, segment results by gender and breakout tweets by positive or negative sentiment. Results can also be narrowed by product-defined communities or location.