The efficiency of the algorithms allowed us to focus on testing innovative approaches to the direct marketing scenario. As a result, we produced 37 percent more profit than the average competitor.
Nov 29, 2010. SAN DIEGO.
Salford Systems,
a pioneer in developing data
mining and predictive analytics software, has once again provided the winning
technology in a major competitive analytics event, this time at the
2010 Direct Marketing Association (DMA) Analytic Challenge
, sponsored by the CAC Group, Inc.
"The efficiency of the algorithms allowed us to concentrate more heavily
on testing innovative approaches to the direct marketing scenario. As a
result, we produced 37 percent more profit than the average competitor."
Salford's TreeNet® technology assisted long-time client DataLab USA in constructing
the best performing market response model at the DMA's annual analytics challenge on
October 12, 2010.
Salford Systems' CEO Dan Steinberg expressed his pleasure at another performance
victory, adding: "Awards are nice, but the real winners are our clients. Whether they're
predicting future events, conducting clinical trials, analyzing complex data structures or
other tasks, they demand an ultra-fast, highly accurate platform. Salford Systems
delivers. In fact, it's not unusual for our software to accomplish in a day what other
systems do in a week."
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