TechieMania, by Sathish on December 2, 2010
Every now and then, a tool comes in your way which promises to change the way you do business. In those lines, Radian6 turned out to be a market leader in the field of social monitoring space. It promised businesses, things that was not possible decades ago. The idea to monitor what people are saying about your brand is not only magical but also insightful.
But Radian6 has its own fallacy of not being reachable and affordable by everyone. I am a believer that technology can change the society only when it is accessible to mass, because mass is the way to revolutionize. As a result there has been many products in the market who are as close to radian6's power and yet simple to use and accessible to people.
The following are the 5 tools which can be employed instead of Radian6:
Ubervu - uberVU is the complete social media platform that helps your team collaborate on listening, reporting and engaging in social media. Perfect for agencies or teams inside businesses that want to deliver social media excellence. It starts with $49/month.
Scoutlabs - a fantastic product with rich features. It starts with $100 dollars a month for tracking your brand in Social Media channels, analytics.
YackTrack - a free service that lets you monitor the performance of any URL. This allows you to see how your post is performing in different social networking sites and help you decide to write better posts.