KDnuggets readers doubt that "Do not track" will have a major impact on web advertising
The previous KDnuggets Poll asked
US Congress is discussing "Do not track registry", which will allow people to opt-out of tracking. Do you think such registry, if enacted, will significantly reduce ad targeting and behavioral advertising?
Only a third of the respondents think that there will be a major effect of reducing the web targeting.
The majority doubts that the effect will be significant, either because few people will opt-in into the proposed opt-in registry or because the advertisers can still target to anonymous visitors.
One can even argue that the people likely to opt-in into do not track are the people who will not click on ads, so the registry may increase the effectiveness of the online ads.
| Poll Results |
| Yes, it will significantly reduce ad targeting (33) |
 33% |
| No, mainly because few people will opt-out (23) |
23% |
| No, mainly because companies can still target ads to anonymous visitors (31) |
31% |
| Not sure (14) |
14% |
See also
Finally, the "Do not track" proposal is likely to be "off track",
since the incoming republican majority in the US House of Representatives seems to be
cool to the idea - see
Republicans cool to "do not track" Web plan (Reuters, Dec 2, 2010)
Comments:
Gregory Piatetsky
The proposal seems to be off-track since the republicans were against it, saying it will cool innovation.
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