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From:
MarketPlace, Jan 31, 2011.
Polyvore.com uses data to track fashion trends
Have you ever looked at a particularly ugly piece of clothing, and wondered "How did this even get made?" With the help of new tools like Polyvore.com -- a social networking site where fashion-followers can create collages of their favorite trends -- data can take the guess work out of getting dressed. Adriene Hill has more.
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ADRIENE HILL: There are moments -- flipping through dresses on racks at a store -- when I see something truly terrible, like a really ugly barf-brown dress, and wonder what in the world the designer was thinking. But soon, those fashion whiffs could become much less frequent, as data mining comes to haute and not so haute couture.
... Jess Lee is the co-founder of the fashion site Polyvore which allows you to make collages of your favorite clothes. Think magazine fashion spreads -- matching high and low end fashion from all over the web. And when you choose to include that Prada blouse in your collage, maybe with that skirt from H&M, Polyvore keeps track
LEE: A new Polyvore set is created every 3 seconds. So we're sitting on a very large goldmine of data about products. What products people want, what brands are being used, what trends are on the rise.
Read more.
Also, see Polyvore job ad on KDnuggets for Senior Software Engineer, Data Mining at Polyvore, Mountain View, CA