CSAA Demonstrates Salford Data Mining At PAW

CSAA used predictive modeling to identify factors for pricing models with different distributional assumptions, and for retaining high-profit customers.

CSAA Demonstrates Salford Systems Data Mining Solutions At Predictive Analytics World

SAN FRANCISCO, March 14, 2011-The California State Automobile Association (CSAA) will demonstrate how Salford Systems' CART® and MARS® predictive modeling software addresses analytics challenges in the retail and insurance industries at Predictive Analytics World here today.

Noe Tuason, CSAA customer research manager, will present how he used predictive modeling software to identify factors for pricing models with different distributional assumptions, and how to retain high-profit customers. ...

"I've been working with CART and MARS software for years. I find CART data mining software useful in finding surrogate variables-mainly demographics-that were not in the original model. The program also helps in reducing variables to a few important ones to enter into linear models and find interactions. With MARS software I can find new patterns and automatically derive new features that are more useful in predicting my target."

Predictive Analytics World (www.predictiveanalyticsworld.com/about.php) is the business-focused event for predictive analytics professionals, managers and commercial practitioners.

For more information, visit www.salford-systems.com