March/April issue of INFORMS Analytics

In this issue you'll enjoy reading the "how-to" stories and "what-not-to-do" stories that Analytics is known for.

March/April issue of Analytics is at analytics-magazine.com/march-april-2011.html

Analytics is the only magazine dedicated to this growing field and provides news, features, tips, and surveys on how to drive better business decisions with analytics.

In this issue you'll enjoy reading the "how-to" stories and "what-not-to-do" stories that Analytics is known for.

Douglas A. Samuelson, in the cover story, looks at an unusual tool in the analytics kit in "Wargaming for Fun and Profit."
Eric Fisher, Atanu Basu, Joachim Hubele and Eric Levine describe a proposed evolution for buyers and sellers of television advertising in "TV Ads, Wanamaker's Dilemma & Analytics."
Denise Bedford shows how semantic applications help organizations achieve productivity increases in "Enterprise-level Semantic Technologies."
Maurice Schlumberger leads us on the time-to-payback journey in "Optimization Engagement Baseline."

Don't miss these other helpful and informative articles:

Ajit Kambil taps into the 'wisdom of the crowds' in "Predicting the Rise of Prediction Markets."
James J. Swain highlights the growing capability of statistical software tools in our latest survey of statistical software.
E. Andrew Boyd in his "Profit Center" column makes his case for "What is Analytics?"
Vijay Mehrotra in his "Analyze This" column descibes how shareholder engagement keys the analytics teams' success at Cisco.
David Leonhard and Terry Cryan take us on a tour of the industry's leading business analytics event coming up April 10-12 in Chicago.

Analytics is brought to you by INFORMS (www.informs.org) - the Institute for Operations Research and the Management Sciences -- the largest membership society in the world dedicated to supporting operations research and the analytics profession.