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Here are some recorded talks from MIT Sloan Sports Analytics Conference 2011.
"A Step by Step Introduction to Data Mining for Sports Analysis", by Mikhail Golovnya, Salford Systems
Other interesting talks:
Ticketing Analytics panel
Soccer Analytics panel
"Fan Analytics and Insights - Using Data to Better Price, Profile, Target and retain" by Ticketmaster
"'I gave 110%' and Other Words that Predict an Athlete's Risk and Performance Behavior", by Dr. Roger Hall
See full collection at techtv.mit.edu/collections/sportsconference2009:1741/videos