Behavioral advertising mines personal data for better ad targeting, but potentially invades privacy. One proposed solution is to allow people to opt-in - sell their personal data to advertisers, in exchange for direct payment. Are you willing to do that?
Behavioral advertising which mines personal data has been shown to produce more effective targeting, at the cost of reduced privacy. One proposed solution is to allow people to opt-in - sell their personal data to advertisers, in exchange for direct payment. Of course, we already do it indirectly with loyalty cards and points, etc.
New KDnuggets Poll is asking:
This poll is now closed.
Here are the results of KDnuggets Poll:
Will you be willing to sell your personal data to advertisers?
A recent article
Web's Hot New Commodity: Privacy (WSJ, Feb 28, 2011), covers this issue:
As the surreptitious tracking of Internet users becomes more aggressive and widespread, tiny start-ups and technology giants alike are pushing a new product: privacy.
"Data is a new form of currency," says Shane Green, chief executive of a Washington start-up,
, which has raised $7.6 million for a business that aims to help people profit from providing their personal information to advertisers.
, which offers to sell people's personal information on their behalf, and give them 70% of the sale.