New predictive analytics solution enables users to identify customers most likely to defect, most likely to purchase, and provides insight into customer lifetime value.
New Predictive Analytics Solution Enables Users to Identify Customers Most Likely to Defect, Most Likely to Purchase, and Provides Insight into Customer Lifetime Value
 Troy, New York, March 8, 2011 - Pitney Bowes Business
Insight, a global leader in customer data, analytics and communication software
and services, today announced a major version upgrade to its Portrait Customer
Analytics product line in the form of
Portrait Miner 6.0, the industry's most visual and automated software solution
for accurately predicting customer behavior. By deepening customer
understanding and automating the predictive modeling process, Portrait Miner
empowers customer insight professionals to improve campaign targeting and
profitability and increase ROI from sales and marketing campaigns.
Customer insight teams face extreme time pressure to
understand data, profile customers and make smarter business decisions. Using
Portrait Miner's rich visualization and analytic automation capabilities,
teams can now generate accurate predictions of customer behavior and accelerate
the delivery of analytic insight throughout the organization. With this ability
to tap into customer data and achieve a 360 degree view of the customer base,
Portrait Miner empowers users to predict profit-impacting behaviors and
propensities, including customer churn, cross-sell and up-sell opportunities,
campaign planning and segmentation, customer satisfaction and loyalty, and
customer lifetime value.
As a direct upgrade from existing Portrait Customer
Analytics environments, Portrait Miner 6.0 includes numerous new capabilities
that enable businesses to solve a wider range of business challenges including:
- Market basket analysis
- Mass best-next-product
- Purchase sequencing
- Marketing impact analysis
This release also incorporates new extensions for location
intelligence which can improve predictive accuracy by as much as 30 percent and
powerful new data preparation options which can fast-track datamart
creation. Additional enhancements include powerful new algorithms and
data prep capabilities, improved speed and performance, extended Microsoft
Office integration and platform support, and a refined user interface for
faster and easier insight.
For more information, visit
www.pbinsight.com.
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