ARMONK, N.Y. - 24 Mar 2011: IBM (NYSE: IBM) today launched new, cloud-based software designed to help marketers gain real-time, actionable insight from data available across social media channels.
The new software expands IBM's business analytics capabilities by enabling organizations to develop faster, more precise social media marketing programs that support their brand's total online presence through a cloud-based delivery model.
The first product, IBM Coremetrics Social, helps companies analyze the business impact of their social marketing initiatives, while IBM Unica Pivotal Veracity Email Optimization Suite analyzes email links that are shared across social network platforms, enabling marketers to better capitalize on opportunities across channels.
Today's news follows IBM's recent announcement of new software and the creation of a new consulting practice dedicated to the emerging category of "Smarter Commerce," which is focused on helping companies swiftly adapt to rising customer demands in today's digitally transformed marketplace. Smarter Commerce includes new cloud analytics software that enables companies to monitor their brand's presence in real-time through social media channels to better assess the effectiveness of new services and product offerings, fine tune marketing campaigns, and create sales initiatives in real-time.
Using the analytics foundation of the Coremetrics Continuous Optimization Platform™ and its complete suite of marketing optimization applications, IBM Coremetrics Social provides cross-channel reporting and benchmark capabilities to track and improve social marketing campaigns. With social benchmarking, brands can evaluate the effectiveness of their social initiatives relative to their peer companies, and understand where they excel, and where there is opportunity for improvement.
The new IBM Unica Pivotal Veracity Email Optimization suite tracks and analyzes email links that are shared across social network platforms, delivering actionable insights which marketers can turn into recognizable profit.