Geekwire, by John Cook, Apr 26, 2011
A new startup called
Sewichi - bankrolled by Madrona Venture Group and housed at the venture firm's downtown Seattle office space - is looking to take advantage of that opportunity.
Founder David Shim, who previously worked at aQuantive, Farecast and Quantcast, tells GeekWire that there are a lot of traits on mobile devices that make them interesting from an analytics perspective.
"If you look at the phone itself, there's always stuff that people do on the phone. There's the person that's actually using the phone; there's the signals that you get from outside of the phone, which includes GPS, Wi-Fi and cell phone triangulation, and then there are other variables such as time of day, place, etc.," says Shim. "I think all of those combined create a really robust opportunity to mine that data and find interesting insights."
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