In 2010, business users had greater influence over BI buying, often choosing data discovery vendors as an alternative to traditional BI tools. But megavendors continued to hold the majority of BI market share, despite ongoing customer dissatisfaction, by selling the stack into their installed base.
The demand side of the BI platform market in 2010 was defined by an intensified struggle between business users' need for ease of use and flexibility on the one hand, and IT's need for standards and control on the other. With "ease of use" now surpassing "functionality" for the first time as the dominant BI platform buying criterion in research conducted for this report, vocal, demanding and influential business users are increasingly driving BI purchasing decisions, most often choosing easier to use data discovery tools over traditional BI platforms - with or without IT's consent.
Yet, despite accelerated data discovery vendor momentum and reports of chronic post-acquisition megavendor customer dissatisfaction, megavendors continue to control the majority share of BI platform market revenue. In particular, some are succeeding at selling into their expansive installed bases by promising major new releases featuring tighter enterprise application process integration, while others are stressing vertical integration within their information infrastructure stacks.
At the same time, many independent vendors continue to drive innovation and show resilience with loyal and satisfied customers and fit with heterogeneous processes despite unfounded post-consolidation market speculation of their imminent death.
The top quadrant (visionaries with high ability to execute) includes Microsoft, Oracle, Microstrategy, IBM, SAS, QlikTech, Information Builders, and SAP.
The challengers include Tableau and Tibco Software (Spotfire).
The Gartner report was made available by Tableau Software, which was positioned as "Challenger" in Magic Quadrant for Business Intelligence, and announced that it was the fastest growing BI vendor
SEATTLE, May 2, 2011 /PRNewswire/ -- Tableau Software, the global leader in rapid-fire business intelligence software, today announced it is the world's fastest growing Business Intelligence, Performance, and Analytics Software vendor based on year over year revenue growth in 2010, according to new research from Gartner Dataquest (Market Share Analysis: Business Intelligence, Analytics and Performance Management, Worldwide, 2010). While the business intelligence market overall grew by 13.4%, Tableau posted growth of 113.5%. Far outpacing traditional business intelligence vendors, Tableau grew more than four times as fast as the average vendor.
Here is Gartner report: Magic Quadrant for Business Intelligence Platforms