Date:
Mashable, Christina Warren, July 5, 2011
Twitter has acquired comment tracker turned social analytics platform
BackType
for an undisclosed amount.
On the BackType blog , the company says the team and IP will move to the Twitter platform group. Here, the BackType team's focus will be on "developing tools for Twitter's publisher partners."
Just two months ago, BackType launched BackTweets Pro, a premium version of the BackTweets product. BackTweets Pro was aimed at marketers, brands and publishers to help them understand the interactions and conversion statistics that take place within Twitter.
BackType says that the BackTweets product will be offered to current users for free, however, the company will no longer accept any new users. Additionally, the BackType product and API services will be discontinued.