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Twitter Acquires Social Analytics Company BackType

          

Team, IP will move to the Twitter platform group. BackType started as a comment tracker but to a turned social analytics platform

Date:

Mashable, Christina Warren, July 5, 2011

BackType acquired by Twitter Twitter has acquired comment tracker turned social analytics platform BackType for an undisclosed amount.

On the BackType blog , the company says the team and IP will move to the Twitter platform group. Here, the BackType team's focus will be on "developing tools for Twitter's publisher partners."

Just two months ago, BackType launched BackTweets Pro, a premium version of the BackTweets product. BackTweets Pro was aimed at marketers, brands and publishers to help them understand the interactions and conversion statistics that take place within Twitter.

BackType says that the BackTweets product will be offered to current users for free, however, the company will no longer accept any new users. Additionally, the BackType product and API services will be discontinued.

mashable.com/2011/07/05/twitter-acquires-backtype/


KDnuggets Home :: News » 2011 » Jul » News Briefs » Twitter Acquires Social Analytics Company BackType  (  )

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