ID3 (idcubed.org) Research in
data mining, privacy, security

R. R. Donnelley & Sons Company today announced a three-year gift to support ID³ (www.idcubed.org), for research and development in the areas of data mining, privacy and security for personal data.

ID³ is a nonprofit research and education institute with ties to MIT and Harvard. Located in Cambridge, Massachusetts, ID³ is a multidisciplinary hub of thinkers, educators, and entrepreneurs collaborating to design, code, test and scale a new data ecosystem of innovative data-driven enterprises. The ecosystem extends into networks and services in finance, media, health, arts and government.

In addressing the significant strategic opportunity in its support of ID³, Thomas J. Quinlan III, President and Chief Executive Officer of RR Donnelley, stated,

"As the world's largest aggregator and distributor of content, we see enormous business opportunities for data-driven content services,while at the same time we appreciate the importance of protecting the privacy, security and interests of consumers and our customers.

Alex Sandy Pentland, professor at the MIT Media Lab, Chief Scientist, and a co-founder of ID³ sees many benefits for RR Donnelley investing in the institute.

"We see intersections with RR Donnelley in a number of areas, including data mining and digital governance. The commercial potential of technologies that allow for the continuous collection of meaningful consumer data is unlocked when the consumer is involved and there are principled means for sharing and protecting data."

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