KDnuggets Home :: News » 2012 » Mar » Publications » Avinash Kaushik on Data Democracy, Making Love to Data, and Unknown Unknowns  ( < Prev | 12:n07 | Next > )
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Avinash Kaushik on Data Democracy, Making Love to Data, and Unknown Unknowns

          

Watch this brilliant presentation by Avinash Kaushik at Strata 2012 conference, in his inimitable, thought-provoking, and very quotable style.

Date:

Selected highlights and quotes
  • avoid too much reliance on "Data Princelings"
  • get people to "make love to data" to make actual good use of it
  • "known knowns" = data puking (dashboards)
  • "known unknowns" = analysis throwing
  • Focus on orgasm inducing "unknown unknowns"
  • How to find unknown unknowns ? One way is Smarter sorting in Google analytics, which sorts the data by "interestingness"
  • #interestingnessrocks
  • this helps to solve the problem of data democracy
  • Google Analytics Intelligence is an example

See also Avinash post A Big Data Imperative: Driving Big Action


KDnuggets Home :: News » 2012 » Mar » Publications » Avinash Kaushik on Data Democracy, Making Love to Data, and Unknown Unknowns  ( < Prev | 12:n07 | Next > )

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