Avinash Kaushik on Data Democracy, Making Love to Data, and Unknown Unknowns

• avoid too much reliance on "Data Princelings"
• get people to "make love to data" to make actual good use of it
• "known knowns" = data puking (dashboards)
• "known unknowns" = analysis throwing
• Focus on orgasm inducing "unknown unknowns"
• How to find unknown unknowns ? One way is Smarter sorting in Google analytics, which sorts the data by "interestingness"
• #interestingnessrocks
• this helps to solve the problem of data democracy
• Google Analytics Intelligence is an example

See also Avinash post A Big Data Imperative: Driving Big Action