NEW YORK, May 14, 2012 (BUSINESS WIRE). At Internet Week
Yahoo! announced Genome from Yahoo! www.genomeplatform.com, an online advertising solution that combines Yahoo! data with interclick's third party data and advertisers' first party data along with a premium media footprint to provide marketers with the most complete, custom audience solution in the industry.
To be available in July 2012, Genome is the culmination of a strategy that was put in place last year with the display ad agreement with Microsoft and AOL as well as the acquisition of interclick, which Yahoo! acquired in December 2011, to create a next generation audience buying solution with greater targeting and personalization capabilities.
... Key features of Genome Platform include:
- Data: Yahoo!'s proprietary data (such as registration, search and behavioral data), integrated advertiser information, and data from industry-leading partners.
- Premium media footprint: Genome allows marketers to directly access Yahoo!'s guaranteed and non-guaranteed premium inventory, as well as inventory available from the Yahoo!, AOL, and Microsoft partnership announced in November, and comScore Top 1,000 publishers - all in transparent and brand safe environments.
- Actionable insights and analytics suite: leverages leading campaign and user analytics to anticipate, optimize, and measure audience performance, turning insights into actionable media executions
- Privacy: Yahoo! provides transparency about our data collection and use practices and extends several tools to empower consumers to manage their experience, such as a global opt-out, Ad Interest Manager for visibility and control over specific interest categories, and we're now among the first in the world to support Do Not Track.
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