CCC Blog, June 28th, 2012 by Erwin Gianchandani
On Wednesday afternoon, before a standing-room-only audience in downtown DC, IBM Corp. held a briefing titled "Big Data: The New Natural Resource." During it, David McQueeney, vice president for software at IBM Research, described how corporate leaders increasingly appreciate the move toward 'big data' - but the field itself has not yet reached a point at which it can efficiently capture, integrate, and analyze these data and make results available to decision makers in a timely fashion.
Yet decision makers know that a huge opportunity is presenting itself, if only they can "master the tsunami of data," as McQueeney said.
Indeed, McQueeney noted that the tidal wave of data is only getting larger day by day, thanks to the ubiquity of transactions, sensors, documents, reviews, and social networks, not to mention weather global events, etc. There is an increasing realization in corporate board rooms throughout the country that putting accurate analyses into the hands of the decision makers can achieve game-changing scenarios, such as helping a doctor predict premature newborns before they happen, helping large stores determine to whom to offer coupons, or helping technical call centers determine solutions even before a customer even calls in.
... IBM also announced new partnership with the Lawrence Livermore National Laboratory (LLNL), called "Deep Computing Solutions".