Like many survey researchers, your day-to-day data analysis tools and techniques are likely to include cross-tabulations, bar charts, and finding mean differences between groups. However, these methods, while valuable, may be too simplistic to enable you to derive the most value from your survey data.
This white paper introduces you to four types of advanced analysis - cluster, factor, reliability and regression - that can help you gain important insights that you might miss using more basic methods.
By expanding your survey analysis toolkit, you can delve deeper into your data to increase your understanding of survey responses and respondents, create better measures of important concepts and make more accurate predictions about behaviors and attitudes.
Read this white paper to learn four advanced analysis techniques that make survey research more effective. Download now.