StatSoft Webinar, Jan 15, 2013
Save Your Customers with Churn Analysis
Pre-Register (FREE)
Companies in all industries face stiff competition for both new customers and existing customers. Of particular concern is the retention of existing customers who have purchased products or services but who may be considering future purchases with competitors. If you could identify which customers may be considering such a move, it would be beneficial to engage them preemptively and encourage them not to take their business dollars to other companies. This kind of identification can be achieved through churn analysis, which calculates the rate of customer attrition and identifies what customers may be impacted.
Join us as StatSoft Data Mining Consultant,
Dr. Danny Stout, covers such topics such as:
- Overview of Churn Analysis
- Review Example Data
- Data Transformation
- Temporal Abstraction
- General Approaches for Churn Analysis
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