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Video Series: Customer Analytics Roadmap

Bigger Data for Marketing and Customer Intelligence

Are you tasked with getting the most value out of your customer data? Watch this best practices video series and transform your big data for marketing and customer intelligence.

Get started and explore the first 4 modules in the Customer Analytics Roadmap, and discover step-by-step approaches to improve customer segmentation, customer acquisition, and marketing campaign performance:

• Customer Segmentation: Understand the market landscape and customer characteristics, and how they can be grouped into segments.
• Customer Acquisition: Find segments of your customer population that have a high concentration of potential customers.
• Upsell / Cross Sell: Provide existing customers with more valued products and services.
• Next Product Recommendation: Offer the right products to each of your customers that are most likely to be purchased.

It doesn't matter which part of the customer analytics journey you are on, the video series is designed for you to choose any or all of the modules of interest, and at your convenience.

We hope you enjoy the video series, and invite you to share it with your colleagues.

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