New Book: Effective CRM using Predictive Analytics – get 20% discount
A comprehensive step-by-step guide to designing, setting up, executing and deploying data mining techniques in marketing. Use code VBM93 for 20% discount.
Key Reference Book from Wiley:
Effective CRM using Predictive Analytics by Antonios Chorianopoulos
ISBN 978-1-119-01155-2
Table of Contents
Free Chapter
20% OFF Buy Now
Visit www.wiley.com to buy your copy now. Quote code: VBM93 at the checkout to receive your 20% discount.
A comprehensive step-by-step guide to designing, setting up, executing and deploying data mining techniques in marketing.
Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.
Organized into three parts:
1) A methodological roadmap, covering both business and technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes.
2) Some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise.
3) Real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail as templates for developing similar applications.
Key Features:
Effective CRM using Predictive Analytics is ideal for data mining practitioners and consultants, data analysts, statisticians, and CRM officers. It will also be invaluable to academics and students interested in applied data mining.
Effective CRM using Predictive Analytics by Antonios Chorianopoulos
ISBN 978-1-119-01155-2
Table of Contents
Free Chapter
20% OFF Buy Now
Visit www.wiley.com to buy your copy now. Quote code: VBM93 at the checkout to receive your 20% discount.
A comprehensive step-by-step guide to designing, setting up, executing and deploying data mining techniques in marketing.
Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.
Organized into three parts:
1) A methodological roadmap, covering both business and technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes.
2) Some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise.
3) Real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail as templates for developing similar applications.
Key Features:
- numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues
- accompanied by a website featuring material from each case study, including datasets and relevant code
- Data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise.
Effective CRM using Predictive Analytics is ideal for data mining practitioners and consultants, data analysts, statisticians, and CRM officers. It will also be invaluable to academics and students interested in applied data mining.