Table of ContentsEstimating Campaign Benefits and Modeling Lift Selecting from Random and Model-sorted Lists Is Selecting First P of Model ListProfitable ? Initial Feasibility Assessment Can Expected Lift be estimated ? Empirical Observations about Lift Actual Lift(T) vs sqrt(1/T) for All Problems Next: Estimating Entire Lift Curve Ranges for the Lift Curvefor KDD-CUP-97 BNB data |
Author: Gregory Piatetsky
Email: gregory at kdnuggets dot com Home Page: http://www.kdnuggets.com |