Senior Director of Analytics

Company: advertising agency
Location: San Francisco, CA
Web: www.kdnuggets.com/jobs

The Senior Director of Analytics is responsible for all analytic documents and output of the database management group. These include all ad-hoc and automated reports, all customer and business analyses, and all file pulls. The person in this position will work closely with account, planning, database managers and database analysts to ensure actionable findings are derived from our clients' data and that accurate reports and mail files are created. This requires an understanding of marketing and customer data, relational database models, knowledge of SQL and of various statistical tools and software applications. The Senior Director of Analytics is expected to aid and assist analysts with identifying and presenting key data points, to implement and maintain QA systems and standards, and to present both findings to existing clients as well as Agency capabilities to prospective clients in new business presentations. This is both a management and a hands-on role, and as such requires thought leadership and subject matter expertise.

Required Experience

• 8-12 years experience performing and leading marketing analytics in a marketing environment
  • Extracting actionable customer and marketing insights from complex and large customer databases
  • Direct interaction with relational databases using SQL; working knowledge of SAS and SPSS, Business Objects, Omniture
• Strong analytical skills with expertise in statistical techniques (multiple regression analysis, logistic regression analysis, cluster analysis, factor analysis, CHAID, etc.) in strategic business management
  • Translation of complex query results into easily understood reports, exhibits and business insights
  • Customer profiling using external data enhancement sources
  • Modeling and/or other statistical presentation techniques
  • Data processing, translation, and cleansing
  • Advanced modeling and descriptive techniques
  • Knowledge of market research techniques
• Excellent verbal and written communication skills required ­ ability to interact with both project management personnel and clients
• Strong presentation skills
• Advanced degree in Mathematics, Statistics, Economics, or Quantitative Marketing strongly preferred

_Contact_:
Kimber Patterson, kimber@career-network.net