Sr. Analytics Product Manager

Company: Medio Systems
Location: Seattle, WA
Web: www.medio.com

Job Description
With the explosion of digital information, more of the world's economy is driven by decisions taken by business and consumers alike using insights gleaned from these new sources of data. For example, with the advent of smartphones and improvements in mobile carrier networks such as 3G bandwidth and Location Based Services (LBS), consumers now benefit from mobile applications that take advantage of your real-time location, resulting in entirely new customer experiences than ever existed previously. As a result of this data explosion, Analytics has now become the fastest growing category within the mobile industry today. Medio is seeking a dynamic business and technical professional with solid Product Management, engineering and marketing skills to manage all phases of Medio's Analytics product lifecycle.

The Senior Analytics Product Manager will be responsible for product and marketing strategy and execution for all of Medio's analytics products, as well as driving awareness and usage of Medio's analytics products in market. You will be expected to understand the analytics and mobile marketplaces, and be responsible for implementing go-to-market and ongoing marketing activities across these product lines. Specific duties will include creating product Market Requirements Documents (MRDs), product competitive positioning, pricing, branding, collateral creation, and execution of product marketing programs. The Analytics Product Manager will work closely with Medio's senior executive team as well as engineering, sales, business development & extended marketing teams.

Primary responsibilities include:

• Own the product roadmap for Analytics, taking input from multiple Medio-internal sources and external sources. Author the product roadmap in the form of detailed, technical MRDs and keep them up-to-date;
• Articulate the MRD to the core R&D team responsible for architecting and engineering the subsequent product requirements;
• Conduct market research and competitive analysis to support the MRD and go-to-market activities, including SaaS-based pricing;
• Own the marketing strategy and product promotion success for Medio's analytics products;
• Develop messaging/positioning documents for future analytics products, coordinate press & analyst relations;
• Creation of sales tools (case studies, live demonstrations, white papers, customer powerpoints and other collateral) to optimally position Medio's analytics products; support various sales initiatives and channels by presenting in front of key customer accounts or industry events;
• Creation of scenario analysis for market forecasts and business models via financial modeling using Excel;
• Passionately evangelize and support your product roadmap features within the company and externally with customers.

In addition, you should demonstrate the following required skills:

• True passion for their work and desire to make their projects succeed;
• At least 5-7 years experience in product management, ideally also in technical program management. The ideal candidate will also have experience with product planning and/or product marketing.
• At least 3+ years industry expertise in Technology and Analytics products/technologies (web analytics, predictive analytics, business Intelligence, analytics toolkits such as SAS, Enterprise Miner, recommendations engines, etc...). Strong background in Software-as-a-Service (SaaS) models and experience in mobile highly desired;
• Demonstrated capacity for developing and understanding product and marketing strategy, with experience bringing new technology products to market;
• Excellent communication skills: must write, speak and present information effectively;
• Confidence as a leader of agile organizations that are based on customer requirements, web-self service adoption, market conditions and company strategy. Recent experience leading a major product management function is highly desirable;
• Ability to work effectively with and influence executives. Strong executive presence and professional maturity;
• Problem solving skills and the ability to work with senior leaders to establish strategies;
• Creative market research skills;
• Proficient in PowerPoint and Excel;
• BS/BA required. Masters or MBA a plus.