Senior Analyst

Company: Xplus1 [x+1]
Location: New York, NY
Web: www.xplusone.com

Description

• Consult with clients regarding development & alignment of marketing programs across on-line channels (e.g., banners, search, e-mail)
• Analyze and interpret marketing program results to drive future client marketing strategies
• Develop best practices and process for optimizing on-line marketing campaigns
• Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts
• Communicate campaign optimization results to clients to prove value against original business goals

• Experience with and/or academic background in marketing analytical methodologies (i.e., segmentation, predictive response models, etc)
• Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
• MS Office fluency; including MS Access. Experience with VBA/Excel Macros, SQL, SAS, or other data manipulation tools a plus
• Bachelors degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience.
• Two years experience in online media industry at an agency, ad network, or online publisher

Company Description:
[x+1] makes online media and marketing more effective by identifying high-value customer and serving up offers and content that are relevant to them. We increase the productivity of each customer interaction through our industry-leading predictive marketing solutions. These solutions are powered by our patented technology: the Predictive Optimization Engine (POE™). Leading companies in financial services, telecommunications, online services, travel and automotive industries have significantly increased message accuracy, customer response and profitability with [x+1]. Site+1 and Media+1 are platform neutral in their technology and work seamlessly with all existing major third party ad servers, content management systems, and other online marketing tools.