Sr Marketing Database Analyst - Campaign Management

Company: Oriental Trading Company
Location: Ralston, NE
Web: www.myotccareer.com

Find out what segmentation and squirt guns have in common!
Join the fun at Oriental Trading Company!

Recognized as a Top 50 Internet and a Top 50 Catalog Retailer, we promote fun in how we take care of our employees, empower our employees take care of our customers, and trust our customers to take care of spreading the word. Everything else simply takes care of itself.

So grab this opportunity and transform the "daily grind" into a thriving career, where fun is all in a day's work!

As our Sr Marketing Database Analyst you will recommend, develop, and execute customer segmentation and selection procedures utilizing Unica Affinium - Campaign Management tool or similar Campaign Management tool. Additionally, you will expand upon current knowledge of campaign segmentation through improved technologies and process flows resulting in time/cost savings and more profitable customer segmentations for catalog mailings and email campaigns. Communicate key findings within team and to customers; anticipate and solicit feedback on changes. Best of all, you will work proactively with marketing database analysts, circulation and ecommerce teams (housefile, acquisition, new initiatives and email) to improve process and workflow procedures that optimizes productivity and enhances marketing results.

Here's what you need to join the fun:

• Bachelor's Degree in a quantitative field such as Computer Science, Mathematics, and/or Statistics is required
• Master's Degree in a quantitative field such as Computer Science, Mathematics, and/or Statistics is preferred
• 2-5 years hands on working knowledge of Unica Affinium - Campaign Management or similar campaign management tool developing Marketing segmentations for catalog based campaigns
• 2-5 years experience related to database analysis, programming, or computer operations
• Experience in a Company specializing in catalog mailing with a large (multi-million) customer database is highly preferred
• High level of understanding and application of data analysis (including campaign segmentation techniques, direct/target marketing, and analyses of large populations)
• Responsible self starter who demonstrates strong, innovate problem solving capability with regards to all areas of responsibility. Validates and takes ownership of work
• Able to work collaboratively with senior data miners and statistical analysts in meeting tight deadlines
• Excellent written and verbal communication skills; ability to communicate technical details in a clear manner
• Exceptional analysis and problem-solving capabilities; very detail oriented
• Understanding of direct marketing principles is required
• Working knowledge of Microsoft Word, Power Point and Excel

Oriental Trading Company (www.orientaltrading.com), the nation's leading direct marketer of value-priced novelties, toys and party supplies welcomes talented, motivated people who want to build a meaningful career and Make The World More Fun!