Vice President, Product Leadership - Social Media Metrics

NM Incite is a Nielsen and McKinsey joint venture that helps businesses harness the full potential of social media intelligence to drive superior business performance across their organizations. NM Incite builds upon the industry-leading social media and online brand metrics, consumer insights, and real-time market intelligence of Nielsen BuzzMetrics to transform business operations, including product development, marketing, communications, and customer service.

Reporting to the leader of NM Incite Global Product Leadership, the Vice President, Product Leadership will own the overall product strategy for the social media metrics product portfolio and will play a critical role in the success of the joint venture. Our social media metrics products provide critical measurement of the business impact of social media and are a central component of our growth strategy.

Responsibilities

• Lead strategy and execution responsibilities for all metrics products, including defining requirements, creating the product roadmap and developing the go to market plan
• Oversee the effort to create new industry standard social KPIs.
• Work closely with McKinsey as well as other Nielsen product leaders and business development partners to identify new data sources to integrate into metrics
• Establish good working relationship with technology organization and drive responsiveness and accountability from technology team
• Actively represent the NM Incite vision to the broader community - including clients, industry associations, and other relevant stakeholders.

• 10 years experience in some relevant combination of product management/consumer marketing (especially around social media), data mining, measurement science and strategic consulting.
• Passion for helping businesses capture the opportunity presented by social media.
• Proven ability to build, lead and develop high performing teams.
• Experience in mobilizing a matrix organization to deliver successfully against roadmap goals.
• Desire to be successful in a fast-paced, performance oriented environment.
• Strong project management skills - experience working across multiple teams & time zones, coordinating large projects and ability to multi-task.
• BA Required, MBA preferred

or contact:

Matt Morgan
VP Human Resources
NM Incite, Inc.
matt.morgan@nielsen.com
415.228.9056