Database Marketing Analyst

Job ID: S_D-0368686

Demand Programs professionals generate new business for IBM products, services, and solutions by innovatively designing, managing, and executing state-of-the-art marketing campaigns. The predictive analytics team supports these efforts by deriving tactical as well as strategic insights that are used to advance the science of demand generation.

IBM is committed to leveraging innovation to build a smarter planet. That dedication couldn't be stronger than in our use of predictive analytics to improve the marketing discipline. Targeted marketing clearly improves business results, but also reduces unwanted or unnecessary marketing directed at random audiences or worse yet, the wrong audience. Smarter audience targeting drives higher yields in the sales pipeline by identifying prospects with interest and higher likelihood to purchase from IBM. Targeting better quality leads also raises the accept rate of sales and creates natural synergy between sales & marketing integration.

We're seeking exceptional individuals to join our team. The following experience will be evaluated and is preferred for the best possible fit:

• Marketing experience
• Global program experience
• Project / Program management
• Statistical analysis / modeling / data mining / data warehousing
• Database strategy and analysis
• Predictive analysis - implementing predictive insights
• Knowledge and practical skills using advanced statistical tools, query software, and spreadsheets
• Business process design experience

• Personal drive and passion for excellence
• Leadership skills that inspire action
• Relationship-building and communications skills / presentation skills / executive-level interactions
• Consulting experience / applying consultative method
• Practical knowledge and ability to apply statistical formulas to challenging business problems

Required

• Bachelor's Degree
• At least 2 years experience in Database Marketing and Analytics
• At least 2 years experience in Perform Statistical Analysis
• English: Fluent

• Master's Degree
• At least 3 years experience in Database Marketing and Analytics

Only applicants who apply through IBM's employment site will be considered.

Additional information

IBM relies on dedicated teams of professionals who develop and maintain our world-class global business operations in 170 countries, helping us identify trends and plan for the future. Within IBM's corporate staff organizations, you will find the heart of our globally integrated enterprise organizations. IBM Corporate Headquarters could be the place for you if you have interest or skills in Finance, Human Resources, Marketing and Communications, Legal and Regulatory Affairs or Enterprise Transformation and are intrigued by work that transcends all of IBM's various business organizations.

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.