Quantitative Advertising Analyst

Resonate is a rapidly growing advertising company that developed Attitudinal Targeting, a completely new way to identify and reach highly targeted audiences online. We target people based on attitudes and values that drive purchasing and voting decisions. We are looking for a highly talented and motivated Quantitative Advertising Analyst to join the Research Team. This person will be responsible for developing new and innovative ways to analyze proprietary and campaign data, develop campaign optimization processes and continue enhancing our targeting algorithms. We are looking for someone who enjoys the challenge of a fast-paced start-up environment and possesses a natural bent towards innovative thinking.

Key Responsibilities

• Extract, aggregate and synthesize data from multiple sources in order to develop models that predict campaign performance
• Find ways to continually enhance targeting algorithms
• Define metrics, guidelines and strategies for display and video campaign optimization
• Work with Product Management and Development Teams to implement infrastructure that automates campaign optimization processes
• Work with Ad Ops group to ensure that optimization strategies are feasible and working effectively

• Experience in online advertising/marketing analytics, behavioral targeting or web analytics required
• Familiarity with ad exchanges and/or demand side platform is a plus
• Working knowledge of ad serving data from DoubleClick, Atlas, Adify or others
• Ability to organize & interpret large amounts of campaign performance data
• Demonstrated ability to apply statistical techniques to solve real problems
• Theoretical knowledge, intuitive understanding and practical hands-on experience with using statistical techniques to evaluate and optimize campaigns
• Experience with statistical software (such as Matlab, R, SAS, SPSS, S-Plus)
• Knowledge of SQL, relational database design and methods for efficiently retrieving data from them.
• Experience with business intelligence tools such as Tableau, Pentaho, TIBCO Spotfire or MicroStrategy is a plus
• Ability to work independently and in a team to develop innovative solutions
• Experience in Java, C++, Perl and/ or Python is a plus
• 3-8 years professional experience
• Must be able to maintain a "Big Picture" perspective
• Strong communication and collaboration skills
• Must have entrepreneurial spirit and drive and thrive in a fast-paced environment.

• MS or PhD in statistics, econometrics, computer science, operations research, mathematics or related field.

Find out more about our story at www.resonatenetworks.com.

_Contact_:
To apply please send cover letter and resume to researchjobs@resonatenetworks.com.

Resonate offers a competitive compensation and benefits package.