Director, Data Analytics & Business Intelligence

_Contact_:
Please send all resumes to: Todd Dorfman, tdorfman@krauthamerinc.com

Reports to: Chief Marketing Officer

A leading direct to consumer, specialty finance firm headquartered in the greater Washington DC area is recruiting a senior manager/director to lead its data analytics and business/marketing intelligence function.

This individual will have a direct reporting relationship to the Chief Marketing Officer. The successful candidate will have 7 plus years of experience within the data warehouse/business intelligence function, including end-to-end experience on enterprise data warehouse projects. Several years' experience in data population and data modeling techniques for target structures is also preferred.

This individual must also have a strong business orientation and the ability to execute data driven marketing strategies. An ability to communicate with both technical and non technical teams is essential for success in this role. Proven ability to work with legacy applications and successfully migrate or interface those with newer technologies is also preferred.

SCOPE AND RESPONSIBILITIES:

• Responsible for managing and analyzing all consumer data captured by the organization.
• Track, analyze and develop metrics to identify trends and patterns within the existing consumer data as well as data acquired externally.
• Interact with sales team to understand the types of information and data needed to support their efforts.
• Help determine the effectiveness of various outside sources of data purchased by the organization and their various impacts on the success of the user base.
• Help analyze data to determine the most effective and efficient manners in which to reach and target the various consumer groups served by the company.
• Interact with the technical team to support the design and use of various CRM applications and data mining tools to effectively support the marketing and sales efforts of the company.
• Construct framework and strategy for understanding and analyzing key customer insights and behavior to drive Loyalty program and promotional strategy.

• Outstanding communication skills, permitting complex technical matters to be understood by business professionals.
• Ability to lead multiple cross-company initiatives and analyses to help improve the monetization of key products and offerings.
• Implementation experience with enterprise-class databases such at Teradata, Oracle, SQL Server or similar technologies.
• Ability to build comprehensive data models to enable ROI optimization of marketing resources.
• Implementation experience with analytical and reporting tools such as Cognos, Hyperion, MircroStrategy or similar is preferred.
• Experience with implementation processes from business requirements through logical modeling; database design; data sourcing, transformation and loading; SQL; end-user tools; and performance tuning.
• Experience in marketing analysis, web analytics and strategic planning.
• Previous experience developing test design and analyses for multiple marketing programs and support redesign as appropriate.

The candidate should possess the following attributes:

• Effectively interact with senior management, business and technology partners and customer groups, i.e., a strong presence for customer interactions.
• Strong management and team building skills.
• Leadership ability.
• Strategic thinker.
• Excellent interpersonal communication and presentation skills throughout the organization.
• High energy level, maturity and integrity.