Marketing Analyst

GENERAL FUNCTION: Develop, design and analyze multifaceted direct marketing programs to drive improved results for lines of business (LOB).

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Collaborate with marketing, product, and sales managers to design multiple direct marketing programs focused on delivering business results.
• Analyze marketing program results and leverage analysis to optimize and improve the Bank's direct marketing efforts.
• Coordinate direct marketing campaign-related activities such as modeling, scoring and back-end reporting with internal business partners and external suppliers.
• Support sales force initiatives through reporting and analysis.
• Design and execute reporting for the Bank's marketing programs and customers.
• Summarize and communicate program results with a focus on ROI and customer value.
• Ad hoc reporting and analysis to support requests by the Bank's various regional affiliates.

MINIMUM KNOWLEDGE & SKILLS REQUIRED:

• Bachelor's degree in business, finance, economics, mathematics or related field.
• 3-8 years database and analytical experience required. Acumen on strategic database marketing.
• Easily picks up new technology; analytical problem-solver; creative thinker; strong communicator.
• Basic knowledge of key statistical principles including sample size calculation, design of experiments and familiarity with test designs a plus.
• Experience with campaign management and relational databases required. Proficient with basic office software (e.g. PowerPoint, Excel, Access). Strong knowledge of SQL, SAS, and Unica Affinium Campaign is strongly preferred.