VP of Audience Research and Development

True North Custom Media is a fully integrated media company providing custom media and branded content solutions across multiple platforms.

From fully custom and business-to-business print magazines, newsletters, directories, and annual reports to websites, e-newsletters, rich media, podcasts, and other print and digital brand extensions, True North annually produces more than 1,000 custom media programs for clients in myriad industries.

We lead our industry as innovators and strategic thinkers.

What We Offer

• Competitive compensation
• A robust benefits package, including 100 percent paid medical insurance for team members, 50 percent paid vision and group life benefits, flexible spending accounts, paid parking, paid time off, and paid holidays
• A culture founded on the principles of mutual respect, trust, growth, recognition, accountability, and fun
• A dedication to the cultivation of each team member's talent and leadership abilities through continuing education
• A commitment to offering opportunities for internal career growth

• The VP of Audience Research and Development for True North Custom Media will work in conjunction with the Executive Leadership Team to provide insight regarding audience trends, sustainability, strategy, and execution for all digital and print media. The position reports directly to the Chief Marketing Officer and will lead all consumer and business-to-business audience research, acquisition, and management functions in support of the organizational mission/vision.
• The Vice President of Audience Research and Development will be responsible for overseeing the acquisition of audience insights and analysis at TNCM. This includes the management of client mailing lists and other data sets, maintaining relationships with BPA and other auditing agencies, and collaborating with the marketing, sales, and research departments in the development of new print and digital products and packages.

Ten years of business-to-consumer (B2C) or business-to-business (B2B) subscription-based goods experience required. Media, CPG, or similar industry is required.

Previous experience in digital, finance (ex: credit cards), e-commerce, or telecom space dealing with backend project management, data, and demographic/psychographic databases is beneficial. We would expect rich experiences for customer segmentation and acquisition and a strong research, data, and digital marketing background.

The candidate should demonstrate the ability to manage diverse groups, as well as clearly communicate strategy at a department level and participate in strategy development and execution at the executive level.

We expect this executive to be strategic, creative, collaborative, and highly organized and be able to act quickly in complex situations. The candidate should be resourceful and able to leverage the current business model and assets for unique marketplace opportunities. The candidate should also be very analytical with a metrics-orientation to make data-driven decisions.

_Contact_:
If you are interested in this opportunity, you may apply online or email your information to careers.marketing@truenorthcustom.com and please mention KDnuggets.

No phone calls, please.