Database Marketing Analyst

Stroll is an Internet retailer located in Center City, Philadelphia, specializing in the sale of self-improvement information products to consumers. The products we market are designed to transform lives and help everyday people reach their peak potential in achievement and personal fulfillment. The company was ranked as the 9th fastest growing Internet retailer in the US for 2008, and is currently one of the fastest growing private companies in the US (Inc 5000) and regionally (PBJ Top 100). Our main objective is to be a dominant player in the $11 billion self-improvement information products market within the next five years.

Stroll has an opening in its Center City offices for a Database Marketing Analyst to join our dynamic Marketing Analytics team. The Database Marketing Analyst will report directly to the Director of Analytics and will be primarily responsible for delivering effective marketing analyses and business intelligence to the company. As a key contributor to the decision-making team, the Database Marketing Analyst will leverage an internal customer database to transform complex data into actionable business strategies that drive the company's bottom line. Candidates for this position will be assessed upon their analytical skills, self-reliance, general business acumen and leadership ability.

Qualifications:

"Hard" Qualifications

• 2 to 5 years of experience in a direct-to-consumer and data-driven business environment
• Bachelor's Degree required (Marketing, Business, Economics strongly preferred)
• Proficient in Transact-SQL query writing (proficiency in Microsoft SQL/Server Reporting Services a plus)
• Proficient in Microsoft Excel and Access
• SAS, SPSS or other statistical software experience a plus
• Experience with web analytics tools such as Webtrends or Omniture SiteCatalyst a plus

• Strong business acumen, with comprehensive knowledge and experience with LTV and ROI concepts
• Fluent in corporate P&L structure
• Ability to translate analytical results into profit-maximizing business successes
• Superior verbal and written communication ability with strong business presentation skills
• Self-motivated learner with innate intellectual curiosity
• Detail oriented with the ability to accurately analyze large datasets and complex processes
• Comfortable working independently with minimal direction
• Highly adaptable and able to keep up with the continually evolving needs of the company
• Results driven and goal oriented with ability to deliver results on time and on spec

• Contribute to the production of monthly, quarterly and yearly sales planning by delivering timely key performance indicators and providing supporting business insights
• Analyze, maintain and regularly report on customer LTV trends for all Marketing campaigns
• Develop, maintain and deliver data-driven reporting using SQL and Microsoft Excel
• Utilize and execute data and data mining techniques to uncover strategic opportunities for the Marketing department and company as a whole
• Assist in the development of corporate and marketing strategies by providing business insight gleaned from analysis
• Develop effective business processes from project results to monetize analytical efforts
• Leverage available data sources and tools to solve common business problems that may occur in the areas of Marketing, IT, Finance, Fulfillment and the Call Center.
• Measure, evaluate and present forecasting metrics to support customer acquisition efforts for email, paid search and banner advertisements.
• Lead or work within cross-functional teams (Marketing, Finance, Fulfillment, Call Center) providing analytical guidance and solutions.