Director, Market Research

BACKGROUND
Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading media & entertainment companies. Its assets include its cable TV operations, which serve more than 3.5 million households. Our award-winning services include iO TV® digital TV, Optimum Online® high-speed Internet, Optimum Voice® digital voice, Optimum WiFi® wireless Internet & Optimum Lightpath® integrated business solutions.
Cablevision also owns News 12 Networks, a local news leader; MSG Varsity, a suite of TV & online services covering high school activities; and Newsday Media Group which includes Newsday, Long Island's leading daily newspaper.
Additionally, the Company also owns & operates Clearview Cinemas.

POSITION OVERVIEW
The Director is responsible for the implementation of new custom primary market research to track customer satisfaction across all facets of the customer's relationship with the diverse Optimum services. This will include:

• The strategic consolidation of existing data
• Providing analytics that size and profile the customer base into actionable segments for retention and loyalty initiatives
• Objective definition and design methodology
• Vendor evaluation, selection & management
• Panel utilization
• Adherence to timelines
• Report preparation & presentation.
• Participating in business needs analysis
• Developing questionnaire and/or design focus group guides, and selecting venues for qualitative research,
• Working collaboratively with the Director of Product Management and Panel Research, the Director of Brand Health Tracking, and other internal clients

• Ten plus years experience in primary research, preferably at least five years on the client side with experience translating complex business issues into actionable research results
• Experience using basic statistical and research methodologies (e.g., significance testing, sample design, research design) and developing survey instruments, discussion guides, sampling plans, weighting schemes, and analytic plans
• Ability to demonstrate autonomous management of all research activities-from the translation of business objectives into research objectives through development and communication of final presentation of results
• Strong communications skills; able to communicate complex research processes and findings in a succinct, understandable, and compelling manner to senior-level managers across different organizational areas
• Demonstrated ability to dissect and analyze complex business problems, probe facts, and identify and prove/disprove hypotheses
• Ability to direct multiple projects in an uncertain and often changing environment; deadline and end-product driven
• High level of energy, responsiveness, and commitment in servicing the research needs of various constituencies throughout the Company