responsible for supporting all primary consumer research initiatives and data analytics for the Cable and Communications business including Customer Advisory Panel and proprietary custom research.
Company: Cablevision
Location: Bethpage, NY
Web: www.cablevision.com
BACKGROUND
Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading media & entertainment companies. Its assets include its cable TV operations, which serve more than 3.5 million households. Our award-winning services include iO TV® digital TV, Optimum Online® high-speed Internet, Optimum Voice® digital voice, Optimum WiFi® wireless Internet & Optimum Lightpath® integrated business solutions.
Cablevision also owns News 12 Networks, a local news leader; MSG Varsity,
a suite of TV & online services covering high school activities; and Newsday Media Group which includes Newsday, Long Island's leading daily newspaper.
Additionally, the Company also owns & operates Clearview Cinemas.
POSITION OVERVIEW
The Manager is responsible for supporting all primary consumer research initiatives and data analytics for the Cable and Communications business including all studies related to the Customer Advisory Panel and proprietary custom research. Specific responsibilities include:
- Demonstrating superior project management, data organization and interpretation analysis skills as well as superior attention to detail.
- Supporting strategic and tactical quantitative and qualitative research initiatives working closely with key constituencies and internal clients within the Company including senior-level research colleagues.
- Executing research data handling and analytics in an effective and efficient manner with high quality control standards and adherence to timelines.
- Performing day-to-day activities related to the usage and maintenance of research panels including monitoring the quality and quantity of active panelists, survey drafting and programming via licensed software, data tabulation and reporting, data cleansing and appends, recruitment, retention, survey programming and deployment.
- Working with external vendors to manage day-to-day research details and ensure timely and effective execution of research projects.
Job Requirements
- 5 years experience in primary research, preferably at least 3 years in a custom full service quantitative research supplier environment designing, implementing, and delivering actionable consumer research
- Experience in using basic statistical and research methodologies (e.g., significance testing, sample design, research design) including the ability to manage, manipulate and merge large data files in excel or other spreadsheet application.
- Heavy experience ("supplier side" preferred) in developing survey instruments, sampling plans, weighting schemes, analytic plans, survey programming, statistical packages (e.g., SPSS), reporting tools, prior panel management a plus.
- Proficiency in Microsoft Office applications (i.e. Excel/Powerpoint and Word) as well as experience working with online surveying tools (e.g. Sparq, Insight Express, SurveyMonkey, Zoomerang or other similar tools) and analytic reporting applications (e.g. SAS, SPSS, Confirmit, Marketsight, or other statistical software).
- Ability to demonstrate superior attention to detail, to autonomously manage day-to-day functions related to research execution and focus on flawless research execution.
- Strong communications skills; ability to communicate effectively with research vendors, translating business needs into specific direction for research execution.
- Must be proactive, highly energetic and have the ability to support multiple projects in an uncertain and often changing environment; deadline and end-product driven
- High level of responsiveness in supporting senior level research staff and the research needs of various constituencies around the company.
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