Sr. Analyst, Digital Marketing Analytics

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Overview
The Sr. Digital Marketing Analyst plays an integral role in delivering online marketing insights to clients by working alongside the iCrossing Strategy teams to define, develop and provide client tracking reports using our proprietary Dashboard system. This person will also play a key role in defining data visualizations for online marketing. This position provides significant strategic value to our teams and our clients. It requires not only quantitative data analysis skills but a true passion for data and the relevant information that it can provide.

Responsibilities

• Facilitates and gathers data reporting requirements from clients
• Work closely with Strategy team in determining which metrics to track
• Define logical data model and data visualization
• Integrate and analyze data from all forms of online media including paid search, natural search, display and social media
• Maintains reporting schedules for weekly and monthly reports as well as provides prompt and accurate responses to ad-hoc client requests
• Disseminates information to Strategy teams and the client regarding marketing performance and ROI

• 3 years digital marketing experience or a graduate degree
• Familiarity with Social Media data analysis
• Understanding of web analytic systems (such as Omniture, Google Analytics, WebTrends, and Coremetrics) and online advertising systems (like AdWords, adCenter, DART/DoubleClick, and Atlas)
• Advanced use of Excel (pivot tables, charts and graphs, macros, formulas and functions (LOOKUPS), filtering)
• Knowledge of SQL
• Strong analytical skills and business acumen are a must along with the ability to be detail- and deadline-oriented while managing multiple projects
• Understanding of statistics is a plus

Company Description
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as LG Electronics, The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in New York, the company has 850 employees in 18 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.