Associate Director, Audience Analysis Practice

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Summary:
The Associate Director has an active hand in developing and publishing analyses based on MAGNA's data resources, with an aim toward keeping our agency partners informed. This includes both established products and ad-hoc requests based on client needs, and could pertain to any medium. Additionally, he or she will have a detailed knowledge of data products and publications, and be able to ensure that they are maintained effectively and efficiently.

The Associate Director will also guide analysts and supervisors on special projects and ongoing work.

Responsibilities:

• Works closely with Practice Lead to maintain existing products and processes as well as develop new high quality publications.
• Help drive development of proprietary attentiveness metrics to evaluate media properties.
• Oversee maintenance of program inventory in buy systems for agency partners.
• Manage projects for agency partners and their clients from start to finish.
• Help drive revenue for the MAGNA Intelligence Practice through product sales and custom media trials.
• Occasionally interface with the press regarding MAGNA publications and insights.
• Train and collaborate with junior staff.

• Bachelor degree in Marketing, Advertising, Communications or related field
• 5+ years work experience at an agency (account planning, strategic planning, consumer research, media research), a media company (e.g. AOL/Time Warner, CBS, Cable Network, etc. in marketing research) or at a client (market research) or similar experience.
• 2+ years experience managing a staff or operating in a leadership position.
• Thorough knowledge of Nielsen television data and software, as well as buy/pay systems like DDS or Mediabank. Experience developing audience estimates a major plus.
• Experience with internet metrics such as ComScore, Quantcast, or Nielsen NetView.
• Superior writing and communication skills.
• Ability to produce concise and visually appealing presentation materials.
• Ability to be a team player.
• A genuine curiosity about media channels and consumer behavior, and the desire to dig