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Director of Customer Analytics

          

Develop, drive, and execute on key initiatives related to emerging Western Union digital products. Consult with the global business units to understand key business challenges and opportunities, set key analytic direction, strategies and tactical plans.

Western Union Ventures Company: Western Union Ventures
Location: San Francisco, CA (the China Basin District)
Web: www.westernunion.com

Apply online here, search for job number 1200678

or contact

Kelly Greene, Recruiter, 720-332-1133, Kelly.Greene@westernunion.com

Western Union has relied on finding new ways to serve customers' needs for 160 years. World-leading digital capabilities are key to our future success. Western Union has formed WU Digital - an incubator, and ideas engine and an ecosystem within which Western Union can realize new ways to move money for better. Our growth outlook demands faster and more convenient digital services that allow our customers to send and receive money anywhere - in person, online or on their mobile devices. And with modern technology spreading in parallel with our brand, it is imperative to reach our desired level of digital precision. Western Union Ventures is Western Union's digital Center of Excellence. Its members are charged with propelling Western Union's services into the ever-changing world of customer needs in the digital age. Western Union has enjoyed a history of innovation spanning ticker tape to satellites, e-mail to credit cards and a culture that's been called a "160-year-old start-up". Recently, Western Union has re-invented itself - again. WU Digital is the spirit of that re-invention.

Western Union Ventures is seeking an experienced Director of Customer Analytics to develop, drive, and execute on key initiatives related to emerging Western Union digital products. You will be responsible for consulting with the global marketing teams and other global business units to understand key business challenges and opportunities, set key analytic direction, strategies and tactical plans. In this role, you will work with marketing, finance, operations and technical teams to ensure analytic results are accurate and consistent, common metrics are established and maintained and full alignment of understanding is achieved across all parties. Strong analytic capabilities, business consulting skills and a track record of success leading database marketing efforts will make you successful in this role. You will also be responsible for supporting the strategic direction for setting up and executing valid measurement plans based on Design of Experiment methodologies, and developing the team as appropriate.

In this role you will manage a portfolio of high impact projects end to end - from design to development to rollout. You will also be expected to supervise a team of on-shore and/or off-shore Analytic resource pool; and will be fully accountable on the outcome of analytics improvements implemented and ensure there's significant impact on the bottom-line.

Unique Qualifications / Skill Sets:

  • Identify, size and prioritize business opportunities for improvement through analytics
  • Understand operational challenges, scope current state and baseline key performance metrics
  • Leverage state-of-the-art data mining tools and modeling techniques
  • Design model, develop initial prototype solution - hands-on approach is a key success factor
  • Project manage model development - Data, Datamining, Modeling and Scoring - supervise analyst resource pool
  • Execute projects within aggressive timelines
  • Reengineer existing processes as necessary to incorporate new and improved analytic frameworks. Set up on-going reporting and tracking dashboards to continuously monitor impact
  • Ensure EBITDA goals assigned to key Analytics Initiative(s) is realized
  • Keep abreast of analytics 'best practices' from a wide range of industries
  • 8-10 years related experience including, 5+ years of experience in Datamining - must have demonstrated a pattern of success in using advanced quantitative methods to solve business problems
  • Excellent technical and analytical skills - proficiency in analytic techniques extensively applied across industries (e.g., Banking, Credit Cards, Airlines)
  • Ability to be creative in finding solutions working across a diverse set of markets with varying degrees of base data availability and quality
  • Big picture thinker - business orientation, P&L / portfolio mentality
  • Ability to succeed in a matrix environment and influence adoption of new thinking
  • Experience managing analytics resources is a must
  • Ability to clearly communicate, persuade and influence a wide group of people, including Senior Management
  • Highly ambitious - seeks accountability in a challenging business environment and thrives on success in the marketplace through innovative problem solving
  • Experience working in consumer related markets
MBA with proven quantitative orientation and/or MS or MA in Statistics, Economics or Mathematics

_Contact_:
Apply online here, search for job number 1200678

or contact

Kelly Greene, Recruiter, 720-332-1133, Kelly.Greene@westernunion.com


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