Director, Analytics

iCrossing is looking for a Director, Analytics to lead a team of analysts, dashboard developers, and statisticians responsible for the measurement, attribution, and analysis of digital multi-channel advertising campaigns. This individual will work closely with a sophisticated, aggressive, risk-taking client to use state-of-the-art marketing analytics to optimize large national campaigns.

Responsibilities:

• Develop and execute long-term measurement and multi-channel attribution strategy
• Develop progressive metrics to define the health of the campaigns and customer segments
• Provide weekly, monthly, and quarterly forecasting, in-depth analysis of campaign performance, and new growth opportunities across all channels
• Develop progressive metrics that result in campaign growth
• Develop actionable insights that lead to measureable performance improvements

• 5+ years of digital marketing experience at an agency or advertiser
• 5+ years of experience in online data analysis
• Experience with digital multi-channel attribution
• Highly quantitative with progressive attribution and measurement thinking
• High attention to detail and high standards for deliverables
• Demonstrated ability to lead a team
• Demonstrated ability to work closely with clients or business stakeholders
• Experience with DMP's a plus