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Director, Analytics

          

Lead a team of analysts, dashboard developers, and statisticians responsible for the measurement, attribution, and analysis of digital multi-channel advertising campaigns.

iCrossing Company: iCrossing
Location: New York, NY
Web: www.iCrossing.com

iCrossing is looking for a Director, Analytics to lead a team of analysts, dashboard developers, and statisticians responsible for the measurement, attribution, and analysis of digital multi-channel advertising campaigns. This individual will work closely with a sophisticated, aggressive, risk-taking client to use state-of-the-art marketing analytics to optimize large national campaigns.

Responsibilities:

  • Develop and execute long-term measurement and multi-channel attribution strategy
  • Develop progressive metrics to define the health of the campaigns and customer segments
  • Provide weekly, monthly, and quarterly forecasting, in-depth analysis of campaign performance, and new growth opportunities across all channels
  • Develop progressive metrics that result in campaign growth
  • Develop actionable insights that lead to measureable performance improvements
Qualifications:
  • 5+ years of digital marketing experience at an agency or advertiser
  • 5+ years of experience in online data analysis
  • Experience with digital multi-channel attribution
  • Highly quantitative with progressive attribution and measurement thinking
  • High attention to detail and high standards for deliverables
  • Demonstrated ability to lead a team
  • Demonstrated ability to work closely with clients or business stakeholders
  • Experience with DMP's a plus
_Contact_:
Please apply on-line.

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